Europe’s leading car rental company, Europcar serves business and recreational customers in approximately 150 countries. Through their strategic business alliance, Europcar and the leading U.S. company Enterprise Holdings form the largest worldwide network of rental vehicles in the world, with a combined total of 13,000 agencies.
Revenues fell along with demand: the group responded with swift and massive measures to reduce both its cost structure and its debt.
Europcar had consolidated revenues of €1,851.4 million in 2009, down 11.5% on a reported basis and 10.8% on a comparable basis, reflecting the decline in demand worldwide, which resulted in a 13.1% decrease in the number of rental days.
Average revenue per rental day (RPD) continued to improve all year long, and was up 3.4% compared to the previous year at constant exchange rates. This significant increase reflects the discipline of the Group’s pricing policy, the success of the strategy to improve its customer mix that the group adopted early in the year, and its rapid adjustment of the size of its fleet to fit demand. Combined with the stabilization of the decline in activity (expressed in rental days) during the fourth quarter compared to the pre-crisis, these measures helped limit the decline in Europcar’s consolidated revenues during the fourth quarter to 7.4%, at constant exchange rates. Simultaneously, the fleet utilization rate was significantly higher (+4.0 points), bringing the improvement for the full twelve months of 2009 to 2.1 points. At the first signs of weakening demand late in the summer of 2008, the group initiated a comprehensive “Winning in Downturn” program to reduce costs, adapt structures and improve productivity in an unprecedented manner.
Implementation of this program helped mitigate the impact of the slowdown on operating income. The program, which is nearing completion, generated pre-tax savings of €35 million in 2009, and savings for the full twelve months of 2010 are expected to reach €80 million (versus the 2008 cost base).
Continuous attention was paid to purchasing and fleet management and, in 2009, Europcar reduced the proportion of its bankruptcy risk exposure to those of its fleet providers most at risk, although none have actually initiated bankruptcy proceedings.
Europcar also continued its efforts to reduce debt. Net debt at year end and annual average net debt were significantly reduced, by €455 million and €451 million respectively at constant exchange rates. Excluding its high yield bonds, Europcar reduced its average and year-end net debt by 16% and 18%, respectively. Europcar has sufficient lines of credit to ensure its day-to-day financing needs, and the entire organization has been mobilized to maintain sufficient cash holdings.
In 2010, the group will continue in the same direction it has been following for four years, enhancing Europcar’s status as a leading player in the car rental industry in Europe and around the globe.
Europcar expects that 2010 will remain challenging, with no signs of increased demand before the second half. The turnaround in demand for rental vehicles will follow the economic recovery. Accordingly, the Group has planned its resources for fiscal 2010 based on conservative volume assumptions.
In 2010, Europcar will continue to apply the measures that it initiated in 2008 and 2009 to prevent and manage risk related to the worsening of the economy, while improving the quality of service it provides to its customers.
The group remains convinced that the fundamentals of the rental vehicle industry remain attractive. The last few quarters have shown that the actions taken to weather the recession without cutting into the group’s lifeblood are appropriate, and will enable it to benefit from the recovery as soon as it starts.
In 2009, Europcar’s Environmental Charter was successfully audited and its progress has been marked by new developments:
> Sharp increase in the share of “green” vehicles in Europcar Group fleet purchases;
> Signing of agreements with Nissan and Renault to offer electric vehicles on the rental market starting at the end of 2010;
> Complete information on CO2 emissions and creation of a line of “eco-citizen” vehicles;
> Europcar Group and its subsidiaries in France, Spain, Italy and Germany have all obtained ISO 14001 certification.
Two important initiatives during 2009 bear mentioning:
> The agreements signed with Nissan and Renault are designed to accelerate the implementation of shared, innovative electrical vehicles rental solutions by the end of 2010. These partnerships between the Europcar Group and Nissan are unique in the short-term car rental market, and fit Europcar’s commitment to reducing its fleet emissions and heightening customer sensitivity to environmental issues. Europcar will deploy this new fleet of electric vehicles and the infrastructure needed to recharge the batteries in the rental locations. These vehicles will initially be available for rent in those countries in which Europcar operates directly. The partnership is expected be extended to other countries.
> Europcar has undertaken many initiatives to help improve transparency over CO2 emissions and meet the expectations of its individual and corporate customers.
The average CO2 emissions by category of vehicle are now posted on the group’s websites, which also highlight its fleet of eco-citizen vehicles. This initiative notably meets the needs of companies committed to sustainable development policies. The precise calculation of the rate of CO2 emitted per rental is available in eight of the nine countries in which Europcar operates directly. More specifically, the eco-citizen fleet proposed is made up of cars that emit fewer than 140 grams of CO2 per kilometer.
By also indicating on its invoices the amount of CO2 emitted for each rental, Europcar is the first in its market to provide data calculated on the basis of the model of vehicle rented and the distance traveled.
Key operational figures
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2008 proforma |
2009 |
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Rental days (in millions)
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59.2 |
51.4 |
Number of rentals (in millions)
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10.8 |
9.5 |
| Utilization rate |
71.6 % |
73.7% |
| Average fleet (in thousands) |
226 |
191 |
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Summary income statement
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| (In millions of euros) |
2008 proforma at constant exchange rates(1) |
2009 Consolidated |
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| Total revenues |
2,075 |
1,851 |
| Change in total revenues |
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- 10.8 % |
Adjusted EBIT(2)
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248 |
213 |
| EBIT margin |
12.0 % |
11.5 % |
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(1) Includes 12 months of activity in Australia.
(2) Includes adjustment of interest expense on operating leases for the fleet. |
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Consolidated balance sheet as of December 31, 2009
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| (In millions of euros) |
ASSETS |
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LIABILITIES AND EQUITY |
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| Goodwill |
521 |
Issued capital stock |
778 |
| Intangible assets |
795 |
Reserves and retained losses |
(282) |
| Property, plant and equipment |
115 |
Total equity |
497 |
| Other non-current assets |
29 |
Financial debt |
795 |
| Total non-current assets |
1,459 |
Other non-current liabilities |
365 |
| Inventories |
15 |
Provisions |
0 |
| Receivables |
371 |
Total non-current liabilities |
1,161 |
| Other receivables and financial assets |
55 |
Financial debt |
1,450 |
| Cash |
266 |
Trade accounts payable |
669 |
| Assets under operating and finance leases |
2,155 |
Other current liabilities |
372 |
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Other provisions |
173 |
| Current assets |
2,862 |
Total current liabilities |
2,663 |
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| Total assets |
4,321 |
Total liabilities and equity |
4,321 |
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